Vidya Balan, known for her stylish saree choices, recently spoke about changing perceptions surrounding the versatile garment. During a handloom conference in Bengaluru, she challenged the idea that sarees are only meant for older generations. Vidya stressed the importance of embracing handloom fabrics as a modern and empowering fashion statement. She encouraged people to wear sarees in their own unique way, highlighting its versatility for any occasion. The renowned actor expressed the significance of celebrating India's rich tradition of handloom weaves and urged for a sense of pride in our heritage.
"We should proudly display our handloom fabrics and appreciate their craftsmanship. I have personally worn sarees to international film festivals as a symbol of our unique cultural identity. Sarees make me feel beautiful as they embrace me in a comforting way and allow me to be my true self. Despite the changes in my size over the years, sarees make me feel confident and sexy. It's important to instill in young girls the idea that wearing a saree is not just traditional but also cool," Vidya Balan emphasized.
She also highlighted the importance of sustainability in the fashion industry and preserving family legacies through garments. Encouraging people to reuse and cherish their sarees, she mentioned the positive impact on the livelihood of weavers. Vidya emphasized that wearing sarees not only supports the handloom industry but also helps in creating demand for weavers’ work, ensuring their sustainability.
Key statistics on the handloom industry in Karnataka include:
- The annual value of the Karnataka handloom industry is ₹1,000 crore.
- Karnataka is home to 120,000 skilled weavers.
- There are four major handloom clusters in Karnataka.
- Over 45% of Mulberry Silk in the region is produced locally.The country originates from Karnataka.
